Elf Tonight

Privacy policy

Effective November 14, 2026

Elf Tonight is made by J Squared Labs LLC. The app doesn't run accounts, ads, analytics or tracking, and we can't see your plans or supplies. On this website, you can optionally give us your email address for a launch notification.

Website launch list

If you sign up, we store your email address, the signup time, and a record of your request in Cloudflare's database service. We use this information only to let you know when Elf Tonight launches. Signing up does not create an app account or subscribe you to a newsletter.

We keep the list until the launch notification has been sent, then delete it. You can ask us to remove your address sooner by emailing elves@jsquaredlabs.com. We do not sell the list.

Cloudflare hosts this website and processes technical request information, including IP addresses, to deliver it and limit automated signup attempts. We do not store IP addresses in the launch list or add advertising or analytics trackers. See Cloudflare's privacy policy.

What stays on your device

Your supplies, favorites, completed ideas and settings are stored on your iPhone. We never receive them.

Your plan and iCloud

Your season plan (arrival and departure dates, and which idea goes on which night) syncs through Apple's iCloud, in your own iCloud account. If you invite a partner, they can see and change that plan through Apple's iCloud sharing. You can stop sharing at any time from the Partner screen. We have no access to iCloud data; Apple's privacy policy covers it.

Purchases

Apple processes payment for the full library; we never see your payment details. To check whether you've unlocked the library, the app uses RevenueCat, which receives your purchase receipt, a random identifier created by the app, and basic technical details such as the app version. That identifier isn't tied to your name, email or Apple account, and we don't use it for anything except unlocking what you bought.

What we don't do

• No sign-in or account.
• No advertising, analytics or crash-reporting services.
• No tracking across other apps or websites.
• No selling or sharing of personal information.

Children

Elf Tonight is for the grown-ups who plan the elf's visits. It isn't directed at children, and it doesn't knowingly collect information from them.

Changes

If this policy changes, we'll update this page and its effective date.

Contact

Questions or requests: elves@jsquaredlabs.com